Attraction Marketing: What is it?

You’ve got your own or you’re looking at a Network Marketing / Direct Sales / MLM business.

What are you supposed to do next?

Gone are the days of cold-calling, making lists, hassling family members and generally alienating yourself from everyone you know and care about. In the last few years, there has been a small revolution in the Network Marketing arena. And the new game is called “Attraction Marketing”

What exactly is this Attraction Marketing I hear you say?

It’s all about magnetically attracting the right people to come to you.

Previously we were all told that everyone is a potential buyer. If you went to party make sure you took some business cards. Don’t enjoy yourself, just spend the whole time hassling people who don’t really care. It simply isn’t true. The sooner you realise the happier your life will be.

You should only be talking to people who are actively looking for a home business or a change in their lives. Now imagine if you could do something that would get these people to contact you?

By using Attraction Marketing you put yourself out on the internet and make it possible for these people to find YOU.

Your aim is to put yourself out there and make yourself an expert on a topic of your choice. People will then find you and you will start the relationship by building trust and respect from them to you. They will then see you as someone who can help them gain the personal, financial, or time freedom they have been looking for.

They will then make first contact with YOU.

This instantly puts you in a position of power and control.

Whoever makes the first contact is always going to be in a lesser position. You start the relationship in an authoritative position because they have come to you seeking advice. This makes your job much simpler. You now get to interview the people who approach you to see if they are good enough to join your team, rather than having to fight the uphill battle of convincing them how good your business / product is.

Can you see the benefits of using this approach?

The way you do this is by providing Good Content.

This can be the area in which a lot of people slip up. You need to make sure you are not just putting out glorified sales pitches. If you do this you will instantly be in the weaker position again. You must ensure that you are providing great content that is actually going to enrich the lives of those who see it.

“But what if you’re not an expert at anything?” I hear you asking…

You’re wrong.

Even if it is “colour variations of Ford’s between 1960-85″; everyone is an expert at something. If you know more about something than most of your family and friends then this will be what you start with.

It may take a couple of times to get into the swing of things but you will soon realise how much great, targeted content you actually have to put out there.

Now, go brew yourself a cup of tea, find somewhere quiet, get a blank piece of paper and a pen and start listing all the things you can share with the world.

Want to find out more about Attraction Marketing, then visit Iain Forrest’s site on Home Business: How to, for all your home business needs.