Keyword Density: How it Can Make or Break Your Keyword Marketing

Finding the most effective keywords to use is only the beginning in optimizing the content on your website. The next challenge that awaits you is keyword density: implementing those words into articles, blogs, or website copy. And the way you choose to do this will be crucial to the results you receive.

You need to find the right balance between using the keywords enough for the search engines to notice and avoid overdoing it or else the search engines will avoid you.

How search engines use keywords

Once upon a time, when Internet search appeared in the late 1990′s, it was standard practice to repeat a keyword or phrase as many times as possible within a webpage. The reasoning behind this is that the search engines at the time would direct traffic to the websites with the highest amount of relevant keyword density.

Today, the search engines are much more intelligent. These search engines, like Google, have developed a different way to evaluate web sites and this means detecting excessive repeated use of keywords. This is called “keyword stuffing.” A website found to practice keyword stuffing is often penalized or worst, left out of the directory of the search engine.

Why Keyword Use is Crucial

The only way to get around this system is to use the correct keyword density in your website. This means that you have to be careful in using the keywords and making sure that it is properly incorporated into your copy without looking or sounding awkward.

Don’t turn off your readers with repeated phrases that are awkwardly placed in your text. They will know that this is a ploy for you to increase your page rankings. The only reason why they’re reading your website is to learn about something. That is why your keywords should flow naturally and make sense.

How to Find the Best Keyword Density

How much is too much? When do you know there is an excessive amount of keyword density on your page?

Google provides you with tools to know about the balanced use of keywords. The AdWords program and the Google Rankings which calculates how your website repeats a certain phrase several times. You can find this out on your own using the following formula: This means comparing how many words you have used within an article and the number of times that the keywords appear within a text. If you use this right formula properly, you will notice an increase in your website traffic. Get this right and you will see your search engine ranking increase steadily and consistently.

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