Leadership Of The Network Marketer
September 21, 2009 by Jenn Lawlor
Filed under Home Based Business
When it comes to network marketing leadership, you have to take the reigns of your company. One of the ways to be a good leader in your network marketing business is by setting an example for your team. Often times an sponsor will not lead his or her organization, instead they provide some standard operating procedures book and tell them to follow it. Others are micro managers, not allowing their team to learn to work on their own or grow in their positions. Both types of leaders (using the term loosely here) create problems in their own business and prevent the success of their business.
While it is important to provide guidance and training to your team, it is just as important to realize that it is not your job to hand hold. It is a fine line that needs to be realized on both ends. With any business there is a learning curve and the most effective leaders realize this. Leadership is about offering tools to your new partners, thus allowing yourself to focus on your own business (sales) and giving them the time needed to learn their business. This is all about leading by example. Because if you are spending all your time ‘managing’ your team and not creating success (making sales) then you are not leading by example.
Another way to show your leadership skills is encouragement and acknowledgement. You should let your team know when they have done a job well. Bring up to the team who is creating their own success and then ask them to share how they are accomplishing this. Most network marketing companies are based on the internet which can often lead to feelings of isolation from the individual business owner. This community usually supports a team by creating their own success together.
Providing good training is another way to be a leader. This does not mean that YOU are doing all the training. Remember that this business is all about creating liberty and leveraging your time. Many companies have great corporate training, and the internet is a great source to find good affiliate training. You can find everything from lead follow up training, to online marketing training to direct your team to. Once you show them where the information is, you need to let go of the expectation that everyone will go and learn. Some will and some won’t. Honestly, more won’t but that is ok.
The last thing to understand regarding leadership and network marketing is that you want to support your team to become the leader of their own team. Meaning, the ultimate goal is that you have many leaders on your team or organization that are leaders of their own teams. By supporting them through training, positive reinforcement, and an over all sense of confidence, you are using the example you set, to help others create success. The best way for you to do this, is to be making sales yourself and living the life you want to live.
If you want to be mentored by one of the most successful leaders in this industry, check out Jenn Lawler’s LifePath Unlimited review. Jenn teaches hundreds of people every day how to create real income from home with the LifePath Unlimited opportunity.











