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Link Building 101 – Get More Backlinks Using These Three Techniques

March 25, 2010 by  
Filed under Make Money Online

An important part of search engine optimization is the ability to obtain quality backlinks. Many things are considered when search engines decide how to rank a website, one of these factors is the number of incoming links. When you get quality inbound links to your site, you have chances of ranking better in the search engines, which automatically brings in more traffic to your site. To help you get your site ranking better, we’re sharing the three best kept secrets for getting quality backlinks.

Link Building Tip #1

It’s unusual for one business site to present information relating to another competing site. If your website has such info about other partner sites such as business directories, you should try and leverage the linking power you can get out of it. For example, you can ask a partner site to place a badge on their site which links to yours in return for a badge on your site that links to their site. Remember, sometimes it’s the simple things that can produce the quality, relevant backlinks you are looking for. Partnerships are great for finding the high quality backlinks you are looking for. If your website has a widget or an RSS feed that gives back high value then other sites in your niche can use them too which invariably gets you a backlink. In providing value to others they will gain a reason to link back to your site. This one simple tip can help you build a pool of rock solid backlinks over time.

Building Quality Backlinks Tip #2

Publishing articles on the Internet is nothing new, people have been doing it for years to establish themselves as an authority and get traffic. Unfortunately, many marketers view this marketing method as a waste of time and simply overlook it. Well, that’s a big mistake because the kind of benefits you can derive out of writing articles are immense. If you utilize this method, which is fairly easy, you will be able to build many quality backlinks. This simple method requires you to simply pen some fresh content and post it on popular indexes for articles. Webmasters and ezine publishers are constantly looking through these directories for content they can borrow. It is important to realize that each time you get an article published, your site’s link is included with the article in a resource box. This is a great way to build quality backlinks, and it doesn’t cost you a cent.

Building Quality Backlinks Tip #3

If you want to build quality backlinks to your website and want the search engines take notice of them, you can’t ignore using anchor text in your links. All anchor text is, is the text that has your link in it. This is important because Google happens to give more importance to a link that’s anchored in text. You should use your target keyword in the anchor text of your link for the best results.

It’s not recommended to use your company name as anchor text. Instead you should use targeted keywords that relate to your product or content. If you use keywords that are not relevant to your site, you may lose Google rankings. Not only will this build backlinks that are counted by Google, but it will make your links much juicier.

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